180 Degree Marketing // 180 Degree Marketing

Social media influencers are people who have large and often highly engaged audiences across their social media accounts. In a business sense, they leverage their following to influence or persuade the audience to buy products or services.

Globally, brands seek to promote their product or service to a target audience in an authentic and trustworthy manner, however, people trust people, not brands. The purpose of social media influencers is to build a relationship with a targeted audience and recommend products or services to their dedicated following without the consumer feeling the pressure of a corporate brand. Social media influencers have the potential to assist in profit-making but their key focus is to empower a brand’s image amongst a targeted audience often resulting in loyal consumers and therefore repeat purchases.

Influencer Example

Sam

Tailored Talk

Influencer Example

Jaime

_Jaime.X

Influencer Example

Steph

The Nameless Blog

Influencer Example

Jody

Jody's Diary

Influencer Example

Maryanne

Maryanneirhia

Influencer Example

Gen

This is Genevieve

Influencer Example

Natalia

Chic on The Run

Influencer Example

Terri

The Opportunist Blog

Influencer Example

Laura

Life of Laura

book a free consultation today.