VEO Is The New CEO Of Marketing

Katey Johnstone

Sep 25

| 7 min

Who runs a successful company? Typically, it’s a Chief Executive Officer (CEO) with an innate ability to lead people and decisions, take control of situations, have difficult conversations. It’s someone who can draw on their extensive knowledge and experience, and find the solutions to achieving corporate objectives.


You may be thinking, “yes, that sounds like the general job description of a CEO, but what on earth does a VEO do?”


Well, they are typically powered by a human voice, have an innate ability to lead people and their decisions, and take control of situations that are voiced to them. They have difficult conversations, distil vast information into a logical solution, and search through a database of knowledge and content for the right answers to achieve objectives.


VEO stands for Voice Engine Optimisation, and it’s powered by voice search compatibility software.


How is it relevant for successful companies? Here are some facts to get you started:

  • By 2020, 50% of online searches will be voice search
  • 22% of voice search queries are looking for location-based content
  • Mobile voice-related searches are three times more likely to be locally based compared to text
  • 20% of mobile searches today are voice
  • Less than 4% of business listings are voice search ready
  • 40% of adults now use voice search at least once per day

Is your business ready to listen? To learn more about VEO and how to implement voice search into your marketing plan contact us today.

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