180 Degree Marketing | Home | Marketing Agency Canberra

2 pink circles 180 Degree Marketing Canberra

We bring inspiration and functional marketing growth strategies to Australian companies in Professional Service industries.

What we do best.

180 Degree Marketing is a Professional Services Marketing company for franchise businesses with annual revenue targets over $5M.

180 Degree Marketing Creative Marketing Agency

Purpose.

Our purpose is to provide businesses in Professional Services industries with a Marketing Manager to increase lead generation and retention growth strategies in companies with a team(s) of 50 or more employees. Our strength is to work with franchise business models who have annual revenue targets over $5M.

Our service delivery is designed to meet the needs of the company owner and their internal marketing team(s). We thrive with owners and founders who are born innovators and appreciate the value that marketing brings to facilitating growth in companies who invest to expand.

Our services include proven marketing and business growth methods, combined with access as required to creative agency resources to include a top tier I.T partnership. We only work with the best photographers, animation specialists and videographers and a range of talented and uniquely creative graphic designers.

Our Professional Services client base has experienced measurable growth in their companies as a result of our strategic marketing approach and in-depth analysis of existing teams and marketing systems. We diagnose and identify the growth mechanics of these businesses to achieve growth and streamlined process.

We speak the language of business and have a thorough understanding of how the fundamental function of teams and growth goals can impact marketing success.

Our 10 years of experience drive us to fulfil an untouched niche in the marketing industry to provide inspiration and functional marketing growth strategies to franchise model businesses in Professional Service industries.

Our experienced Marketing Managers explore, advise, implement and review the most effective way to drive leads and retain clients for your company. The generation of leads is not always purely B2C; we explore your business deeply enough to provide advice on the most appropriate forms of content marketing to attract, engage and delight your ideal customers. As a result of our process-driven approach, oftentimes customers fall into categories such as recruitment, internal marketing resources and content creators, all of which our processes and diligence will be able to identify.

Product.

You and your team will learn how to apply our marketing strategies and attach them to the core of your business, to create strong-yet-sustainable business growth.

Our tailored and dynamic retainer options are ideal for clients who need marketing resourcing but are unsure if they need to invest in a full-time in-house resource. Our client retainers have been customised for clients with ties to a national and international footprint.

From $5M to $100M+ businesses, we have aided in the development of marketing strategies and built long-term relationships with companies who deliver specialised professional services of their own. These companies have strong management teams, multiple locations and a variety of business structures and approaches to marketing.

Strategic Business Marketing Workshops

Digital Reporting + Analysis

Implementation of Structures + Metrics

Written + Video Content Creation

Website, Brand + Marketing Audits

Network Marketing (Grow Your Client Base with the Help of ours)

Your business will have access to

1

An integrated combination of CRM and task-based management tools for your team to use daily.

2

Ongoing access to our dedicated Marketing Manager who is available to manage the day-to-day marketing related tasks with or without your team.

3

Quarterly digital reports to inform evidence-based marketing strategies ongoing.

4

Access to 1-on-1 growth sessions with Katey Johnstone, Managing Director of the business who has successfully executed the Marketing Manager role in a number of highly scalable businesses locally and nationally in Australia.

How is your business listed online?

Check the health of your online business information with help from our listings scan. Instantly see how your most critical location data appears on Google, Yelp, Facebook and dozens more maps, apps, search engines, and directories.

WHAT ARE YOUR PAIN POINTS, FEARS AND GOALS AS A BUSINESS OWNER

PAIN

You are the main operator of the business & you have to keep "running everything".

HOW DO WE HELP EASE THE PAIN?

We teach you how to generate consistent lead generation through marketing strategy while building a marketing team to do all the work for you.

FEAR

That other businesses with bigger and better resources are going to cut into your marketplace and you won't have a plan to combat this challenge.

HOW ON EARTH CAN WE COMBAT YOUR FEAR THROUGH MARKETING?

We help you develop a business marketing plan and develop a management team to run it without you within 12 months.

GOAL

To have a lifestyle stage business with more time and money to develop a highly valuable asset. Key accountable people in the business can run and a streamlined marketing strategy without paying huge agency fees for disjointed work.

HOW CAN WE HELP YOU ACHIEVE YOUR BUSINESS MARKETING GOALS?

First, we help you set them. Learn how successful business owners create a high growth business, that generates regular leads so you can have your work life balance back and a streamlined marketing process in place.

The Structure

1

12-MONTH STRATEGIC BUSINESS MARKETING PLAN

All the bells & whistles. You will receive all the tools and resources your business needs to hit the ground running post-workshop.

Invite who you like!

A half-day or full-day workshop brainstorming session with your team and the team at 180 Degree Marketing to follow the strategic creative process to scope, plan and achieve business outcomes.

What’s the plan?

12-month marketing strategy development and presentation for your business to include the following: A complete calendar of key strategic marketing plans for a 12-month period to include all recommendations, strategic data collection, remarketing recommendations and specific key messaging to target audiences.

The gold at your feet.

Database management and growth recommendations, digital marketing plan and clear marketing structure for all marketing communications.

2

CAMPAIGN BASED SUBSCRIPTION MODEL

3, 6 or 12-month campaign planning and execution. All recommended advertising on external platforms is billed additionally on a case-by-case approval by the client.

3

MARKETING MANAGEMENT OPEN SUBSCRIPTION MODEL

Ongoing open ended marketing partnership for clients to outsource the general marketing "BAU" (business as usual) to give support and structure around day-to-day deliverables as a result of the initial 12-month strategic plan development.

Ongoing partnerships for the Marketing Manager service range based on weekly fees from $350 +GST p/week - $1,000 +GST p/week, pending individual client requirements. No lock-in contracts, all quarterly reporting included.

Graphic Design, Web Development, Photography, Videography and Animation are all additional services that can be provided and coordinated by the team at 180 Degree, and will be quoted on a per-job basis to be approved by the client.

Undesirable state: business is going well, BAU

Desired state: full calendar, 10 leads generated per month*